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The Surgical Artist's Blog

Southern Surgical Arts Offers Cutting Edge Communications with Social Technology

Posted by Jennifer Deal on Mar 12, 2012 6:04:00 PM

Using Facebook and other update-to-date technologies, Southern Surgical Arts delivers cosmetic surgery information in real-time.

The leading Chattanooga-area cosmetic surgeons at Southern Surgical Arts are staying on the forefront of modern technology and catering to their patients' communication needs with the use of social networking and specialty platforms TouchMD.com and SolutionReach.com. Known for their artistic cosmetic surgeries and natural enhancements, Southern Surgical Arts is adding to their first-class customer services with these online platforms.

In a recent poll taken from the American Academy of Facial Plastic and Reconstructive Surgery's (AAFPRS), it was found that last year 42% of plastic surgery patients received information on their selected procedures through social networking sites like Facebook and Twitter. Jerris Prater recently told Southern Surgical Arts, "I'm so glad that you have an active Facebook page! It has been so easy for me to find all of the information that I was looking for about new procedures and monthly promotions. The before and after photos are amazing!" This shift to social based learning has allowed the cosmetic surgeons at Southern Surgical Arts to connect with consumers interested in their products and services on a level that caters to each patient's communication style.

Southern Surgical Arts welcomes all forms of open communications. They value the ability to educate the public on cosmetic surgery procedures and keep those interested informed of the latest industry happenings, which is apparent by fact that in one year, their Facebook following grew from 528 to 1602 Likes.

"We see Facebook as a way to keep our patients informed of upcoming events and specials and form a more personal relationship. It also allows patients to give us feedback about our practice, which in turn allows us to provide better service," said Jennifer Deal, Director of Marketing at Southern Surgical Arts. "Facebook has really given us a way to reach out to patients in their own time, and we check our Facebook page daily to ensure timely response to received questions."

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In addition to Facebook, Southern Surgical Arts has engaged TouchMD.com and SolutionReach.com to add to their high-tech communication style. In the office, TouchMD provides an interactive experience while educating patients on their selected cosmetic procedure. It records valuable information at the consultation and allows patients to revisit their personal profile from home over the Internet. SolutionReach is a patient engagement platform that is helping to retain, reactive and acquire patients through social marketing initiatives and web-based technologies. The SolutionReach platform sends appointment reminders, feedback requests, surveys, specials and promotions, one on one communications and much more to Southern Surgical Arts patients for increased service.

By using new styles of patient outreach cosmetic surgeons Carey Nease, MD and Chad Deal, MD aim to better cater to the needs of their current and future patients. Those interested in connecting with Southern Surgical Arts or with questions regarding cosmetic surgery are encouraged to “Like” the cosmetic surgery center on Facebook at http://www.facebook.com/SouthernSurgicalArts.

Topics: In The News, Before and After Gallery, Face, Board Certified Cosmetic Surgeon, Patient Care & Experience, Body, Breast