While the majority of Brazilian Butt Lifts are still today requested by and performed on women, an increasing percentage of men are seeking the procedure. Either for aesthetic effect or simply to keep their pants up (the more common request), today more men are using this two-in-one surgical procedure to get more rounded and full-looking buttocks. As well, for many men, sometimes diet and exercise isn't enough to get the look they've been trying to acheive.
In nearly exactly the same way that it is performed on women, essentially fat is harvested through liposuction from the abdomen, flanks and back, and transferred to the gluteal region of the body (buttocks). The procedure is performed under general anesthesia and recovery is typically 5-7 days. Alternatively, implants are certainly still an option today, but fat transfer is increasingly more popular and option for buttock augmentation.